Bob Michaels' MediaSense is led by Bob Michaels, a 30-year radio and television veteran with experience in programming, sales and media measurement.

During his 17 years at Arbitron, Bob championed efforts to identify, understand and support the needs of program directors at radio stations.

To make this happen, Bob built the Arbitron Programming Services Department from the ground up and served as the first-ever VP of Radio Programming Services for Arbitron. Bob also led development of the groundbreaking PD Advantage software service and was the driving force behind the Arbitron PD Seminar series from 1996 through 2002.

To integrate the needs of programmers into the development process of the Portable People Meter (PPMsm) service, Bob was later promoted to VP, PPM Programming Services at Arbitron. In this role, Bob worked with programmers to ensure that PPM addressed their needs and crafted several software tools for use by both radio and television.

As a recognized ratings expert and master at translating masses of data into simple, actionable advice, Bob has been a much sought-after speaker.

In addition to speaking at hundreds of industry events, Bob has addressed dozens of individual group meetings for radio industry leaders like Clear Channel, Infinity (CBS), Emmis, Susquehanna and others.

Former positions include:  President, WVIQ-FM, St. Croix, USVI; PD, WBQW-AM, Scranton, PA; Research Director/Account Executive, Q106-FM, York/Harrisburg/Lancaster, PA; Account Executive, WGAL-TV; Host, WITF-TV Gallery 33, Harrisburg, PA.

For more information about how Bob Michaels' MediaSense can help you, call 972-529-7810 or drop an e-mail to BMichaelsDallas@aol.com